Car buyers are incredibly research-intensive, and the majority of their search activity occurs online. As a result, you need to ensure that your car dealership’s web pages are ranking highly in search results. That means optimizing your Google Business profile, conducting keyword research and creating quality content, focusing on mobile optimization, and more. Learn more :https://www.thmg.com/dealerships

Keeping clear records on your SEO efforts and making adjustments as needed is essential to success. There are plenty of tools available to help you keep track of key performance indicators (KPIs) for your car dealership’s website, including domain authority, page speed, sales, backlinks, and more. Many of these tools also provide a scorecard of your overall SEO health to help you identify areas for improvement.

SEO Tools for Car Dealers: Improve Rankings with These Tools

The technical aspects of SEO – the behind-the-scenes work that makes it possible for search engines to read and rank your site – are just as important as on-page optimization. While this might seem intimidating, there are a number of easy-to-use tools to help you improve your website’s technical SEO.

Video is a powerful tool for car dealers because it allows potential buyers to learn more about your vehicles, which in turn increases their likelihood of buying a vehicle from you. Additionally, video can generate what’s known as “long clicks” – meaning users remain engaged with your content for longer than average.

As the auto industry continues to evolve, you need to stay ahead of the curve to get the most out of your digital marketing strategy. If you’re struggling to manage your own automotive SEO, consider working with a professional. They can save you time and money, improve your rankings, increase online leads, and more – all while taking the guesswork out of managing SEO.